Sales, Marketing & Credit Control Consultancy Services
GENERAL OBJECTIVE
The overarching objective that guides our endeavours is to deliver a comprehensive and professional suite of sales and marketing services. Our mission is clear: to optimise the client’s return on investment by strategically positioning and promoting their property offerings. Through our expertly executed sales and marketing strategies, we aim to not only enhance the client’s profitability but also ensure that their investment realises its full potential in the marketplace. Our commitment is unwavering in driving success for our clients, maximising their profits, and fostering long-term growth in their real estate ventures.
Scope Of Services
The services provided by a Sales, Marketing, and Credit Control team varies according to the Project and the Client’s specific requirements, but may include, but are not necessarily limited to, the following responsibilities and duties which are not listed in order of priority or sequence which are as follows
Pre-Sale Launch
Market Research and Strategy
Our approach begins with thorough market research, analyzing current property market trends and demand. This informs the creation of a robust marketing strategy aimed at enhancing the client’s reputation and positioning the project as a benchmark for others.
Pricing and Budgeting
We offer market-informed advice on product pricing and marketing strategies, accompanied by recommendations for an appropriate marketing budget to achieve the desired results.
Professional Team and Compliance
We facilitate the appointment of professional teams, including solicitors, advertisers, and financiers, ensuring they align with project goals. Furthermore, we meticulously ensure compliance with all regulatory requirements in preparation for the sale launch.
Sale Launch
Comprehensive Marketing Strategy
During the sale launch phase, we implement a well-rounded marketing strategy that includes VIP and stakeholder invitations, event marketing, newspaper advertisements, leaflet distribution, and impactful road shows.
Professional Sales Management
We prioritize professionalism in managing interactions with homebuyers, ensuring a seamless and effective process from initial contact to the conclusion of sales transactions.
Customer-Centric Approach
Our unwavering commitment is to prioritize and address all homebuyer needs with meticulous care and attention to detail, ensuring a high level of customer satisfaction throughout the sales process.
Post-Sale Launch
Stakeholder Relationship Management
In the post-sale launch phase, our primary focus is on nurturing and maintaining robust relationships with homebuyers and relevant stakeholders, ensuring their satisfaction and engagement.
Financial and Legal Oversight
We exercise meticulous oversight over all legal matters, working closely with appointed solicitors, facilitating financial disbursements with end-financiers, and managing funds collected from purchasers efficiently.
Enhancing Client Reputation
To bolster our client’s reputation, we organize periodic promotional efforts to sell any remaining units. Furthermore, gatherings for all purchasers provide project updates and strengthen relationships. We also ensure a seamless handover of possession and promptly address any defect rectification needs, reinforcing the positive image of the client’s project.
Credit Control
Cash Flow Protection
Credit control is a cornerstone of our operations, serving as a vital mechanism to safeguard our company’s cash flow, ensuring financial stability.
Receivables Management
Our primary objectives include assessing the creditworthiness of buyers, collecting receivables promptly within specified grace periods, and maintaining rigorous oversight of outstanding accounts through diverse communication channels.
Documentation and Coordination
We prioritize the expedient completion of credit and loan documentation, closely coordinating with relevant parties like financiers and solicitors. Additionally, our streamlined credit control process involves pre-qualifications for financiers and solicitors, enhancing operational efficiency and risk management.
Reporting
Robust Reporting System
We prioritise client communication by maintaining a robust reporting system. Each month, we furnish clients with comprehensive progress reports detailing sales status and other pertinent matters.
Regular Sales and Marketing Meetings
To ensure continuous communication and strategy alignment, we schedule monthly sales and marketing meetings at a convenient time. This regular interaction fosters collaboration and informed decision-making.
Transparent Collaboration
Our transparent and structured approach enables us to work closely with clients throughout the sales and marketing process, strengthening collaboration and ensuring that our efforts align with their objectives and expectations.